In recent years, a quiet revolution has been taking place in the world of graphic design. Canva, a user-friendly online design platform, has emerged as a worthy contender to the long-reigning front runner, Adobe Photoshop. With its intuitive interface, vast array of design templates, and an ever-expanding set of features, Canva is fast becoming the go-to tool for professionals and amateurs alike. In this blog post, we explore why Canva is rapidly gaining popularity and challenging the dominance of Adobe Photoshop.
SO, WHAT IS CANVA?
Have you ever wanted to create some visually aesthetic, eye-catching content for your socials? Then you most likely would have heard of Canva. It is an innovative online platform that allows individuals and businesses to create stunning content quickly and effortlessly. Canva is home to a wide range of customisable design templates, including those that are perfect for all social media channels, Instagram stories and even reels. Making it accessible even to those without extensive graphic design skills.
With Canva, users can design captivating graphics, presentations, social media posts, infographics, flyers, and much more. The platform provides an extensive library of high-quality images, fonts, icons, and other design elements, allowing users to easily incorporate them into their projects.
TOP FEATURES ON CANVA
Magic Edit and Eraser
Are you looking back at some of your recent photos, and realised there was something in the background that you wish wasn’t? Well, the Magic Eraser tool is perfect when it comes to editing images. The new AI tool has only been available to use since March 2023, and anyone who has a Pro account will be thanking the high heavens for this fantastic feature.
Using a paintbrush, individuals will be able to select everything they want to change, and will quickly erase a particular object or replace it with another. You can also type in what you wish to change it to, and it will give you multiple options to choose from. For example, a dull, grey sky can be changed to a blue, bright sky in just one click!
Background Remover
The background remover tool on Canva is a powerful feature that allows users to effortlessly remove backgrounds from images and create visually appealing designs. With just a few clicks, the background remover tool intelligently detects and removes the background from an image, leaving the subject isolated and ready to be incorporated into various design projects. Using this tool eliminates the need for complex photo editing software.
Audio
Canva offers a vast library of royalty-free music and sound effects, ensuring that users have a wide range of options to choose from. Additionally, the platform allows users to upload their own audio files, providing flexibility and personalisation. Take your YouTube videos, Instagram Stories and TikToks to a whole new level, as users can easily add background music, voiceovers, sound effects, or any other audio elements to their visual creations.
Using Canva Editing Tools
The Original Photo
After applying editing effects
WHY CHOOSE CANVA OVER PHOTOSHOP?
There are several advantages of using Canva over Photoshop for various design needs:
User-Friendly Interface:
Canva offers a user-friendly interface that is easy to navigate, making it accessible to users with minimal design experience.
Ready-Made Templates:
Canva provides a vast collection of professionally designed templates for different purposes, such as social media posts, presentations, flyers, and more. These templates save time and effort by providing a solid starting point for creating visually appealing designs.
Extensive Resource Library:
Canva offers a wide selection of high-quality images, illustrations, fonts, icons, and other design elements within its platform. Users can easily access and incorporate these resources into their designs without the need for additional searching or purchases. While Photoshop allows users to import resources, Canva’s built-in library saves time and ensures a consistent quality across its assets.
Collaboration and Sharing:
Canva simplifies collaboration by allowing multiple users to work on a design simultaneously and share their work seamlessly. It streamlines feedback and approval processes, making it ideal for teamwork and client collaborations.
Accessibility and Cross-Platform Compatibility:
Canva is a web-based platform, accessible from any device with an internet connection. It eliminates the need for installations and allows users to work on their designs from various devices. Photoshop, on the other hand, requires installation on a specific device, limiting flexibility and accessibility.
Cost-Effective Solution:
Canva offers a free plan with robust features, allowing users to create stunning designs without spending money. It also provides affordable subscription plans for additional premium features. Photoshop, on the other hand, is a standalone software that requires a significant upfront investment.
ADVANTAGES OF HAVING PHOTOSHOP KNOWLEDGE AND SKILLS
Having Photoshop knowledge and skills can provide several advantages in the field of design and visual editing including:
Professional-Level Editing:
Photoshop is a powerful and versatile software that allows for advanced editing and manipulation of images. With Photoshop skills, you can retouch photos, adjust colours and lighting, remove unwanted elements, and create stunning visual effects. Although Canva has the capability of doing this, it does not currently have the same level of accuracy.
Design Flexibility:
Photoshop enables users to create designs from scratch, providing limitless creative possibilities. With its wide range of tools and features, you can design logos, banners, posters, website layouts, and much more. Photoshop skills allow for precise control over elements such as typography, layering, and composition, resulting in polished and visually appealing designs.
Industry Standard:
Photoshop has long been the industry standard for image editing and graphic design. Having proficiency in Photoshop increases your employability and opens up opportunities in various sectors. It demonstrates a level of expertise that is highly valued and sought after by employers.
Creative Problem Solving:
Photoshop skills go beyond image editing and design. They foster creative problem-solving abilities, as the software offers various techniques and tools to achieve desired results. Being proficient in Photoshop means being able to think critically, experiment, and find innovative solutions to visual challenges.
Personal Expression:
Photoshop skills provide a means for personal expression and creativity. Whether it’s creating digital artwork, photo manipulations, or visual storytelling, Photoshop allows you to bring your ideas to life and express yourself visually. It offers a platform for exploring your artistic vision and pushing the boundaries of visual communication.
DO YOU NEED HELP CREATING CONTENT FOR YOUR SOCIAL MEDIA?
Contacting us here at LC Media for assistance with content creation and social media management is a wise decision that can significantly benefit your business or brand. We are a professional agency specialising in digital marketing services, offering the creation of engaging and impactful content tailored to your specific audience.
Additionally, we also offer competition social media management packages to ensure that your online presence is consistently optimised and engaging across various platforms. By partnering with us, you can tap into our knowledge and skills to enhance your brand’s visibility, drive audience engagement, and ultimately achieve your marketing objectives.
Don’t worry, we have experience working on Adobe Photoshop as well as creative effortless graphics on Canva. We can offer the perfect mix of both! Contact us today to get a quote, we look forward to working with you!