As the holiday season approaches and offices wind down for a well-deserved break, it’s tempting for companies to take a break from their social media schedules. However, this might be a missed opportunity. In fact, scheduling posts during the Christmas holidays can be a strategic move that keeps your brand engaged, connected, and top-of-mind for your audience. In this blog post, we’ll explore why companies should resist the urge to go radio silent on social media during the festive season.
MAINTAINING CONSISTENCY
Consistency is key in social media marketing. Your audience is accustomed to seeing regular content from your brand, and an abrupt halt in posts may lead to a drop in engagement. By scheduling posts in advance, you ensure a consistent online presence, keeping your brand relevant in the minds of your audience even during the holiday season. Plus you’ll also be keeping up with the algorithms!
If you’ve not got the time to schedule your posts ahead of the festive period, then don’t forget about your channels. Make the most of a Social Media Manager in Kent and leave your marketing to them. It’ll give you true peace of mind, and a well needed break to enjoy the festivities.
EMBRACE THE CHRISTMAS SPIRIT
The holiday season is a time when people are in a festive and celebratory mood. This presents a unique opportunity for your brand to showcase its human side. By scheduling holiday-themed posts, you can tap into the spirit of the season, creating a connection with your audience on a more personal level.
If you’re a business that thrives off of the Christmas rush, with festive themed products or food then you’re onto a winner. Social media is the perfect way to engage with your audience, so taking a break from your platforms will definitely decrease your chances of potential customers seeing your business. For one of our clients, the Dessert Cafe in Walderslade, their festive menu is sure to hit the spot with those wanting to enjoy plenty of seasonal favourites.
PREVENTING CONTENT GAPS
An inactive social media presence can lead to content gaps, which can be detrimental to your brand’s visibility. Scheduling posts ensures that there’s always something new for your audience to engage with, preventing a decline in interest and maintaining a steady flow of content throughout the holiday season.
MAXIMISING ENGAGEMENT OPPORTUNITIES
The holiday season is a prime time for engagement on social media. People are often more active on these platforms, sharing their festive experiences and engaging with content. By scheduling posts strategically, businesses can capitalise on these peak engagement times, even if their team is not actively working during the Christmas period.
NEED HELP FROM A SOCIAL MEDIA MANAGER? GET IN TOUCH
In the hustle and bustle of December, social media scheduling emerges as a valuable tool for companies aiming to maintain a strong online presence. By ensuring consistency, maximising engagement opportunities, planning festive campaigns, and managing time effectively, businesses can navigate the holiday season successfully. So, as the festive season approaches, don’t forget to deck the halls and schedule your social media content for a merrier and more strategic online presence.
If you’re struggling for time, get in touch with LC Media today. We would be happy to assist with social media management. We have plenty of years experience in working with local businesses, as well as working with companies offering and wanting to advertise their festive products.
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