Are you struggling to make marketing your business a priority? Are you simply shrugging off the importance of social media marketing? It sounds like you are in need of a social media manager!
If you’re toying with the idea of outsourcing your social media marketing and advertising to a company or freelancer, then it’s certainly not a decision that can be made easily. As a business owner, you want your business portrayed in a specific light, and in the best way possible. We completely understand that it is a very big decision to make, and that you want to ensure you’re investing for the right reasons.
Find out more below about why you should be investing in a social media manager, and how they can help push your business to the next level!
WHAT IS A SOCIAL MEDIA MANAGER?
Firstly, it would be beneficial to understand what exactly a social media manager is. As the name suggests, this particular individual is focused primarily on social media and your online presence. They can be as hands on or run everything in the background as you want them to be. They are ultimately here to help you with anything digital, and to increase the amount of engagement and customers to use your services.
There are currently just over 3 million businesses that have signed up to use Facebook to promote their company. This doesn’t even include other social media platforms such as Instagram, Twitter, LinkedIn and TikTok to name a few. That’s a lot of competition to get your products to the forefront of your customer’s minds. So how can a social media manager help you?
HOW CAN A SOCIAL MEDIA MANAGER ASSIST YOUR COMPANY?
There are plenty of reasons why a social media manager may be perfect for your business, and they may not have even crossed your mind yet.
Make your social media marketing a priority
First and foremost, your social media presence will be their priority and it will always be at the top of the list. There won’t be any last minute panics to post social media content. Instead, your content will be perfectly planned, scheduled and aligned to your target audience.
Everyone needs a fresh pair of eyes
You may already have ideas for upcoming national days or even a creative way of promoting your services/products, however it doesn’t hurt to get a fresh perspective on it all. Social media managers will be able to adjust the content, where required, to suit your audience, and maximise the engagement on each social media platform.
Forget doing the market research
Long gone are the days that you have to spend dedicating time to conducting market research. A social media manager will be looking at your direct competitors, seeing what works well and how they can incorporate this into your business. You deserve to be in the number one spot!
Quicker response times
Have you ever received a message on Facebook or a DM on Instagram over the weekend or late at night? Have you been guilty of leaving it until the next day? Well, another advantage of having a social media manager is they are on hand to assist with responses. They will also provide your customers with a response in a timely manner.
You won’t need to keep up with the latest social media trends
Does the thought of Instagram reels and TikTok videos overwhelm you? Then a social media manager is definitely for you! As a business owner you can focus on running your business instead of trying to keep up with the constant evolving trends of social media. We, as social media managers are invested in the world of social media and we are frequently glued to our phones, leave your social media channels in our trusted hands.
You may have more support than you initially expected
Some businesses hire a social media manager to help with social media (as it says on the tin), however some of us are experts in dealing with all things digital. Are you thinking of setting up an e-newsletter, or wanting to revamp the copy on your website? Some social media managers carry a wide variety of skills, and that is certainly something you’ll get from working with us here at LC Media.
Put your time into other parts of the business
We’re not going to lie, social media is time consuming, particularly for someone trying to adapt to different platforms. However we can take the stress away and allow you to focus on various other parts of your business.
Social media marketing is not going anywhere!
If you’re thinking of burying your head in the sand and waiting for the idea of social media to pass, then you’re out of luck unfortunately. Social media is here to stay, and it’s something you will have to adapt to, sooner rather than later. No matter the service you offer, or the product you sell there will always be a bigger audience for you to reach and social media marketing is the way to reach them!
CONTACT LC MEDIA TODAY TO DISCUSS YOUR NEEDS
Has our long list of reasons been enough for you to consider hiring a social media manager? We hope that businesses are able to see the advantages of outsourcing this particular type of work in order to better their business. If you’re looking to hire a social media manager in Kent, then contact us today, or find out more about the packages we have to offer.
Should you require a more bespoke package, we would also be happy to discuss this with you!