Email marketing is a crucial component of modern digital marketing. It is a cost-effective way for businesses to reach out to their customers, engage with them, and promote their products and services. Despite the rise of social media and other digital marketing channels, email marketing remains one of the most effective ways to generate leads, drive conversions, and increase customer loyalty. In this blog post, we will explore why email marketing is so important and why businesses should prioritise it in their marketing strategies.
WHAT ARE THE BENEFITS OF EMAIL MARKETING?
If you’ve not currently incorporated email marketing into your marketing strategy, then you could be missing out on so many benefits. Email marketing is important because:
It allows businesses to directly reach out to their customers
Unlike social media, where algorithms often determine which posts users see, email marketing allows businesses to deliver personalised and targeted messages directly to their subscribers’ inboxes. This direct communication channel allows businesses to build stronger relationships with their customers by providing them with valuable content, offers, and promotions. By delivering tailored messages to their subscribers, businesses can increase their open and click-through rates and improve their overall email marketing performance.
It’s highly measurable
With modern email marketing tools, businesses can track a wide range of metrics, including open rates, click-through rates, conversion rates, and revenue generated from email campaigns. This level of tracking allows businesses to understand how their email marketing campaigns are performing and make data-driven decisions to improve their results. By testing different subject lines, email content, and calls-to-action, businesses can optimise their email marketing campaigns for maximum engagement and conversion rates.
It is cost-effective
Unlike traditional advertising channels such as TV, radio, and print media, email marketing allows businesses to reach out to their customers at a fraction of the cost. Businesses can create and send targeted messages to their subscribers without the need for expensive media buys or production costs. This makes email marketing an accessible marketing channel for businesses of all sizes, from small startups to large corporations.
It is an important tool for lead generation
Businesses can incentivise visitors to their website to sign up for their email list. Once visitors become subscribers, companies can continue to engage with them through targeted email campaigns and move them close to a sale. By providing valuable content and personalised offers, businesses can convert subscribers into leads and ultimately into customers.
Stay in a customer’s mind
By sending regular email newsletters and promotions, businesses can ensure that their customers do not forget about them. This is particularly important in industries with long buying cycles or where customers only make occasional purchases. By staying in touch with their customers, businesses can keep their brand top-of-mind and increase the likelihood of repeat business.
Allows businesses to build and maintain customer loyalty
By sending personalised messages and exclusive offers to subscribers, companies can make their customers feel valued and appreciated. This can lead to increased customer retention rates and higher lifetime customer value. Moreover, by segmenting their email lists based on customer behaviour and preferences, businesses can deliver targeted messages that resonate with their customers and encourage them to become brand advocates.
POPULAR EMAIL MARKETING PLATFORMS
With a variety of email marketing platforms now available worldwide, it’s important to consider what you want to get out of it. Each platform has its own unique features, pricing plans, and target audience, so it’s important to research and compare them before choosing the one that best fits your needs.
To name a few, Mailchimp, Sendinblue, HubSpot and Pure360 are some of the most popular email marketing platforms currently available. Some of which will offer a free trial, or a free package for companies starting out, or wish to try before they buy.
SPEAK TO LC MEDIA TODAY
Here at LC Media, when we work with our clients to create email newsletters, they often prefer using platforms such as Sendinblue or Mailchimp. However we are open to using a different platform if you already have a database in place on a website we haven’t mentioned.
View find out more about our email marketing packages here.
If you want to find out more about our email marketing packages or simply wish to discuss ideas for your marketing, get in touch today.