Reviews have a huge impact on a business. Especially now that the digital world of online shopping is growing. How many of you search for a company’s Google reviews or even on Trustpilot, before you make a purchase? Believe it or not, millions of users will do their research first before investing.
So what does this mean for your business? Well if you’re not highly rated you could be losing out on customers, and saying goodbye to future sales.
Let’s take a look at the 5 most important benefits of Google reviews:
GOOGLE REVIEWS CAN INCREASE YOUR SEO AND GET YOUR NAME OUT THERE!
When you search for businesses in the local area with a particular type of service, a list of the top most rated companies will be shown to the user. If your company is listed here, you’ve made it to one of the most sought after spots!
Is your business listed on third party review listings, social media pages and you have a Google Business page set up? Then you’re likely to receive as many as 44% of the total clicks on search engine results pages.
Therefore more clicks for your website, and potentially more sales!
MORE GOOGLE REVIEWS, MORE CONTENT!
Every Digital Marketer knows that great testimonials make great content. If you’re drawing a blank as to what you should advertise on your social media channels, then reviews are perfect!
Using creative platforms such as Canva, you can create eye catching artwork promoting your fantastic 5* reviews. It’s also a creative way for your current, and even future customers seeing how great your services or products actually are.
GOOGLE REVIEWS CONVERT CUSTOMERS INTO SALES
As we mentioned previously, Google reviews can have a huge influence on customers looking to invest in your services/products. If you’re consistently getting 5* reviews, then you’re more likely going to receive custom over a business that either hasn’t got many reviews, or has negative feedback from customers. We know which company we would rather go with!
Most companies can now set up an automated system that will send out a review link once they have provided a service to their customers. Whether this is via a CRM, or through an external website, it’s a time effective, and efficient way of collecting Google reviews.
IT HELPS IMPROVE THE SERVICE/PRODUCTS YOU SELL AS A COMPANY
As much as Google reviews can skyrocket your website ranking, and look attractive to potential customers, they are also great for improving your service to existing customers. We know hearing and taking feedback on board isn’t always easy. However, it’s essential for a successful company. We all want to provide the best service possible, and receiving Google reviews will help you do just that!
By receiving negative Google reviews, you can easily see which areas of your business you need to spend time improving. Ultimately, making the future service better for the customer.
IMPROVE CLICK THROUGH RATES AND WEBSITE TRAFFIC
Multiple positive reviews generate more click throughs to your website. How, we hear you ask?
You could have a large marketing budget for paid ads, and your website could be very well optimised, but it could all go to waste if you haven’t got good reviews. On your Google business listing it will display your reviews. Meaning that if a customer likes what they see, BINGO! You have yet another click through to your website!
SHOULD I RESPOND TO GOOGLE REVIEWS?
Yes! There’s nothing worse than seeing plenty of amazing reviews, but the company hasn’t taken the time to respond to them. What does that say to us as a customer? That they aren’t fully invested in providing a 5* experience.
It may also cause a customer to doubt that the customer service they will receive will be of a high standard. If they aren’t able to respond to the customer after the service has been provided, what will it be like during the ordering process?
OTHER BENEFICIAL REVIEW SITES YOU SHOULD ALSO SIGN UP FOR
With thousands of review sites out there it can all become too overwhelming for a company. These are the top review sites we would recommend signing up for:
Along with every other social media channel that you should be on, Facebook is also important for review purposes. It’s a platform that will allow customers to easily share your posts to their friends list, but also somewhere where a customer can leave a review. Sharing their experience first hand is important to some people.
Trustpilot
Trustpilot is one of the most common, well known review sites currently available to businesses. It’s often the first place a customer will go to check the validity of a company, and how trusted they are. They are also very on top of spotting fake reviews, leaving customers with peace of mind knowing the reviews on the website are real.
Yell
If you’re heavily focused on ensuring your company shows up in the local area, then Yell is the place to be listed on. Hairdressers, butchers, bakers, and even plumbers are signing up for Yell, and it’s proven to assist with sales when helpful reviews are posted.
ARE YOU READY TO GET YOUR BUSINESS LISTED?
If you’re looking to get set up on external listing websites, and start working on collecting reviews then be sure to get in touch with us today for assistance.
Should your company already be listed but you want that extra boost to really seem appealing to your customers then we can also help!
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